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About

pure soul

An obsession with outfits we'd wear in a perfect dream, to be worn in real life.

Founded 2024

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New in Ready to wear Tops Knits Bottoms Dresses Outerwear Bags Shoes Accessories
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Size guide

Body measurements

Size Chest Waist Hips
Our garments are designed with a relaxed fit. If between sizes, size down for a closer fit or up for more room.

How to measure

1
ChestMeasure around the fullest part of your chest, keeping the tape horizontal.
2
WaistMeasure around your natural waistline, just above the navel.
3
HipsMeasure around the fullest part of your hips, approximately 20cm below the waist.